RoboCow - effective way to get the message out

The name RoboCow immediately made me curious. I had to go look and ended up seeing an amazing knowledge tool.

Agriculture and Agri-Food Canada was extremely creative on a very dry topic (no pun intended), protecting drinking water. By using flash media and a great title, they effectively got their message out to a large audience. I got 803 hits when I entered the word "Robocow" on Google.

Check it out and think how this information has traditionally been transferred.